PRODUCT LEAD | BUSINESS ANALYSIS | DATA
PRODUCT LEAD | BUSINESS ANALYSIS | DATA
PRODUCT LEAD | BUSINESS ANALYSIS | DATA
GERMANY | AVAILABLE WORLDWIDE
GERMANY | AVAILABLE WORLDWIDE
Aleksandra
Maslon
Digital Product Lead with 12+ years of experience working across product, business analysis and data to solve complex business and technology challenges.


ABOUT ME
Turning complex business problems into clear, effective digital solutions.
For over 12 years, I've worked on complex digital products where business, users, data and technology meet. My experience spans enterprise software, AI-powered platforms and customer-facing products.
My work starts long before the interface - with understanding the business problem, analysing processes and requirements, and identifying what actually needs to be solved.
Combining product thinking, product ownership, business analysis, data and technology helps me turn complexity into solutions that are useful, scalable and grounded in real business needs.
Projects
Projects
Projects
Clients
Clients
Clients
Experience
Experience
Experience
SELECTED PROJECTS

Clinical Diagnostic Workflow Transformation
Business Process Analysis Stakeholder & Role Analysis Requirements Engineering Clinical Workflow Mapping Information & Data Flow Analysis Functional & Non-functional Requirements Business Rules & Acceptance Criteria AS-IS / TO-BE Process Mapping

Clinical Diagnostic Workflow Transformation
Business Process Analysis Stakeholder & Role Analysis Requirements Engineering Clinical Workflow Mapping Information & Data Flow Analysis Functional & Non-functional Requirements Business Rules & Acceptance Criteria AS-IS / TO-BE Process Mapping

Clinical Diagnostic Workflow Transformation
Business Process Analysis Stakeholder & Role Analysis Requirements Engineering Clinical Workflow Mapping Information & Data Flow Analysis Functional & Non-functional Requirements Business Rules & Acceptance Criteria AS-IS / TO-BE Process Mapping

Optimising E-commerce Order Management
Business Process Analysis Stakeholder Analysis System & Data Flow Mapping Requirements Engineering Business Rules User Stories & Acceptance Criteria AS-IS / TO-BE Process Design

Optimising E-commerce Order Management
Business Process Analysis Stakeholder Analysis System & Data Flow Mapping Requirements Engineering Business Rules User Stories & Acceptance Criteria AS-IS / TO-BE Process Design

Optimising E-commerce Order Management
Business Process Analysis Stakeholder Analysis System & Data Flow Mapping Requirements Engineering Business Rules User Stories & Acceptance Criteria AS-IS / TO-BE Process Design

Transforming Global Fleet Operations
Enterprise UX Design System UX Research Leadership

Transforming Global Fleet Operations
Enterprise UX Design System UX Research Leadership

Transforming Global Fleet Operations
Enterprise UX Design System UX Research Leadership

Research-Led Enterprise AI Product Strategy
UX Research Research Synthesis AI Product Strategy Conversation Design Behavioral Frameworks Rapid Prototyping & Validation

Research-Led Enterprise AI Product Strategy
UX Research Research Synthesis AI Product Strategy Conversation Design Behavioral Frameworks Rapid Prototyping & Validation

Research-Led Enterprise AI Product Strategy
UX Research Research Synthesis AI Product Strategy Conversation Design Behavioral Frameworks Rapid Prototyping & Validation
FOCUS AREAS
Business Analysis
I translate business needs and complex processes into clear requirements, workflows and actionable solutions.
Requirements • Process Mapping • AS-IS / TO-BE • Business Rules • User Stories • Acceptance Criteria
Business Analysis
I translate business needs and complex processes into clear requirements, workflows and actionable solutions.
Requirements • Process Mapping • AS-IS / TO-BE • Business Rules • User Stories • Acceptance Criteria
Business Analysis
I translate business needs and complex processes into clear requirements, workflows and actionable solutions.
Requirements • Process Mapping • AS-IS / TO-BE • Business Rules • User Stories • Acceptance Criteria
AI & Product Systems
I connect business requirements, data and technology to shape AI-enabled and complex digital products.
AI-enabled Products • AI Experience (AX) • Product Strategy • Enterprise SaaS • Complex Workflows • Product Discovery
AI & Product Systems
I connect business requirements, data and technology to shape AI-enabled and complex digital products.
AI-enabled Products • AI Experience (AX) • Product Strategy • Enterprise SaaS • Complex Workflows • Product Discovery
AI & Product Systems
I connect business requirements, data and technology to shape AI-enabled and complex digital products.
AI-enabled Products • AI Experience (AX) • Product Strategy • Enterprise SaaS • Complex Workflows • Product Discovery
Data Analysis
I turn data into insights that support better business, product and operational decisions.
Python • SQL • Data Analysis • Data Visualisation • KPIs • Dashboards
Research & Strategy
I uncover user and business needs, reduce uncertainty and create evidence for better product decisions.
Research • Stakeholder Interviews • Workshops • Discovery • Journey Mapping • Product Strategy
Research & Strategy
I uncover user and business needs, reduce uncertainty and create evidence for better product decisions.
Research • Stakeholder Interviews • Workshops • Discovery • Journey Mapping • Product Strategy
Research & Strategy
I uncover user and business needs, reduce uncertainty and create evidence for better product decisions.
Research • Stakeholder Interviews • Workshops • Discovery • Journey Mapping • Product Strategy
TESTIMONIALS
CLIENT VOICES
Thoughts from the people behind the products we built together.
A trusted partner from day one.
From navigating a large-scale SaaS project to taking ownership beyond design, the collaboration felt seamless, reliable, and genuinely impactful.
Rafa, Business Analyst & Product Owner
CLIENT VOICES
Thoughts from the people behind the products we built together.
A trusted partner from day one.
From navigating a large-scale SaaS project to taking ownership beyond design, the collaboration felt seamless, reliable, and genuinely impactful.
Rafa, Business Analyst & Product Owner