PRODUCT DESIGN | BRAND EXPERIENCE | ART DIRECTION

04:27:46 PM

GERMANY | AVAILABLE WORLDWIDE

Aleksandra

Maslon

Senior Product Designer with 12+ years of experience designing enterprise software, AI-powered products and customer-facing digital experiences.

ABOUT ME

Designing products, brands and experiences with clarity and intention.

For over 12 years, I've been designing products, brands and digital experiences where business strategy, human behavior and aesthetics meet. My work spans enterprise software, AI-powered platforms and customer-facing products, combining UX, branding and art direction into one holistic design approach.

I believe exceptional design starts long before the interface.

It begins with understanding people, asking the right questions and uncovering the real problem before creating purposeful, intuitive solutions that stand the test of time.

This interdisciplinary mindset - combining product design, behavioral psychology, research and visual thinking - helps me transform complexity into experiences people genuinely enjoy using.

Financial Services & FinTech

Mobility & Transportation

Retail & E-commerce

Enterprise SaaS

Healthcare & Life Sciences

Artificial Intelligence (AI) & Intelligent Systems

Education Technology

Energy & Utilities

Government & Public Sector

Recruitment & Workforce Management

Legal Technology (LegalTech)

Travel & Hospitality

Industrial & Manufacturing Software

Projects

Clients

Experience

SELECTED PROJECTS

Transforming Global Fleet Operations

Enterprise UX Design System Research Leadership

Transforming Global Fleet Operations

Enterprise UX Design System Research Leadership

Transforming Global Fleet Operations

Enterprise UX Design System Research Leadership

Designing Enterprise AI Agents

AI UX Conversation Design Enterprise SaaS Research Rapid Prototyping

Designing Enterprise AI Agents

AI UX Conversation Design Enterprise SaaS Research Rapid Prototyping

Designing Enterprise AI Agents

AI UX Conversation Design Enterprise SaaS Research Rapid Prototyping

Holvi Mobile Banking Experience

UX Research Information Architecture User flows UI Design

Holvi Mobile Banking Experience

UX Research Information Architecture User flows UI Design

Holvi Mobile Banking Experience

UX Research Information Architecture User flows UI Design

Planti – Plant Care Mobile App

UX Research Product Strategy Information Architecture User flows UI Design Usability Testing

Planti – Plant Care Mobile App

UX Research Product Strategy Information Architecture User flows UI Design Usability Testing

Planti – Plant Care Mobile App

UX Research Product Strategy Information Architecture User flows UI Design Usability Testing

View more

FOCUS AREAS

AI Product Design

I design AI-powered products and AI experiences (AX) that make advanced technology intuitive, trustworthy and genuinely useful - from AI assistants and copilots to intelligent enterprise workflows.

Capabilities

AI Product Design • AI Experience (AX) • AI Assistants • LLM Interfaces • Conversational UX • AI Workflows • Human-Centered AI

AI Product Design

I design AI-powered products and AI experiences (AX) that make advanced technology intuitive, trustworthy and genuinely useful - from AI assistants and copilots to intelligent enterprise workflows.

Capabilities

AI Product Design • AI Experience (AX) • AI Assistants • LLM Interfaces • Conversational UX • AI Workflows • Human-Centered AI

AI Product Design

I design AI-powered products and AI experiences (AX) that make advanced technology intuitive, trustworthy and genuinely useful - from AI assistants and copilots to intelligent enterprise workflows.

Capabilities

AI Product Design • AI Experience (AX) • AI Assistants • LLM Interfaces • Conversational UX • AI Workflows • Human-Centered AI

Product Design

From discovery to delivery, I create digital products that balance business goals, user needs and technical feasibility - building experiences people enjoy using.

Capabilities

UX Design • UI Design • Information Architecture • User Flows • Interaction Design • Mobile Apps • SaaS Platforms

Product Design

From discovery to delivery, I create digital products that balance business goals, user needs and technical feasibility - building experiences people enjoy using.

Capabilities

UX Design • UI Design • Information Architecture • User Flows • Interaction Design • Mobile Apps • SaaS Platforms

Product Design

From discovery to delivery, I create digital products that balance business goals, user needs and technical feasibility - building experiences people enjoy using.

Capabilities

UX Design • UI Design • Information Architecture • User Flows • Interaction Design • Mobile Apps • SaaS Platforms

Enterprise UX

I simplify complex enterprise systems by designing scalable interfaces that help teams work faster, reduce errors and improve operational efficiency.

Capabilities

Enterprise Software • Internal Tools • Data Visualization • Dashboards • Workflow Optimization • B2B Platforms • Complex Systems

Enterprise UX

I simplify complex enterprise systems by designing scalable interfaces that help teams work faster, reduce errors and improve operational efficiency.

Capabilities

Enterprise Software • Internal Tools • Data Visualization • Dashboards • Workflow Optimization • B2B Platforms • Complex Systems

Enterprise UX

I simplify complex enterprise systems by designing scalable interfaces that help teams work faster, reduce errors and improve operational efficiency.

Capabilities

Enterprise Software • Internal Tools • Data Visualization • Dashboards • Workflow Optimization • B2B Platforms • Complex Systems

Customer Experience (CX)

I design customer-facing digital experiences that strengthen brands, improve engagement, and create seamless journeys across web, mobile and digital products.

Capabilities

Customer Experience (CX) • Web Design • App Design • Responsive Design • E-commerce • Customer Portals • Landing Pages • Accessibility • Conversion Optimization • Visual Design

Customer Experience (CX)

I design customer-facing digital experiences that strengthen brands, improve engagement, and create seamless journeys across web, mobile and digital products.

Capabilities

Customer Experience (CX) • Web Design • App Design • Responsive Design • E-commerce • Customer Portals • Landing Pages • Accessibility • Conversion Optimization • Visual Design

Customer Experience (CX)

I design customer-facing digital experiences that strengthen brands, improve engagement, and create seamless journeys across web, mobile and digital products.

Capabilities

Customer Experience (CX) • Web Design • App Design • Responsive Design • E-commerce • Customer Portals • Landing Pages • Accessibility • Conversion Optimization • Visual Design

UX Research & Strategy

Every successful product starts with understanding people. I uncover insights, validate ideas and define strategies that reduce uncertainty and support smarter product decisions.

Capabilities

User Research • Interviews • Workshops • Journey Mapping • Personas • Usability Testing • Product Discovery • Product Strategy • UX Audits

UX Research & Strategy

Every successful product starts with understanding people. I uncover insights, validate ideas and define strategies that reduce uncertainty and support smarter product decisions.

Capabilities

User Research • Interviews • Workshops • Journey Mapping • Personas • Usability Testing • Product Discovery • Product Strategy • UX Audits

UX Research & Strategy

Every successful product starts with understanding people. I uncover insights, validate ideas and define strategies that reduce uncertainty and support smarter product decisions.

Capabilities

User Research • Interviews • Workshops • Journey Mapping • Personas • Usability Testing • Product Discovery • Product Strategy • UX Audits

TESTIMONIALS

CLIENT VOICES

Thoughts from the people behind the products we built together.

A trusted partner from day one.

From navigating a large-scale SaaS project to taking ownership beyond design, the collaboration felt seamless, reliable, and genuinely impactful.

Rafa, Business Analyst & Product Owner

CLIENT VOICES

Thoughts from the people behind the products we built together.

A trusted partner from day one.

From navigating a large-scale SaaS project to taking ownership beyond design, the collaboration felt seamless, reliable, and genuinely impactful.

Aleksandra

Maslon

Designing products, brands and experiences with clarity and intention.

SELECTED PROJECTS

Transforming Global Fleet Operations

Transforming Global Fleet Operations

Transforming Global Fleet Operations

Designing Enterprise AI Agents

Designing Enterprise AI Agents

Designing Enterprise AI Agents

Holvi Mobile Banking Experience

Holvi Mobile Banking Experience

Holvi Mobile Banking Experience

Planti – Plant Care Mobile App

Planti – Plant Care Mobile App

Planti – Plant Care Mobile App

View more

View more

FOCUS AREAS

TESTIMONIALS

LET’S BRING

YOUR VISION

TO LIFE

Aleksandra

Maslon

Aleksandra

Maslon

Aleksandra

Maslon