Client
HOLVI
Deliverables
UX Research Information Architecture User flows UI Design
Year
2022
Role
Senior Product Designer
Redesigning the mobile banking experience for freelancers and small businesses by simplifying financial workflows, improving usability, and creating a scalable user experience.
Outcome
The redesign transformed Holvi's mobile banking experience into a more intuitive and efficient product. Simplified financial workflows, improved navigation, and a scalable design system reduced friction while supporting future product growth.
32% Faster Task Completion
Core financial tasks completed more efficiently.
41% Higher Task Success
Improved navigation increased successful task completion.
28% Lower User Drop-off
Simplified payment and invoicing journeys reduced abandonment.
5 Core Banking Flows Redesigned
Payments, invoicing, transactions, navigation and account management.
4 Research Methods Combined
User interviews, analytics, surveys and competitor analysis.
Mobile-first Experience
Designed for freelancers managing finances on the go.
Final Impact
The redesigned experience streamlined everyday banking tasks by simplifying navigation and reducing unnecessary complexity. Users were able to complete core financial actions faster while benefiting from a clearer information architecture and more consistent interface patterns.
Challenges
The existing application had become increasingly complex as new features were introduced over time. Navigation lacked consistency, payment and invoicing flows required unnecessary steps and users often struggled to locate important information quickly.
Different user groups - from freelancers to growing businesses - also required a flexible experience without increasing cognitive load.
Objectives
The primary objective was to simplify core banking workflows while maintaining the platform's extensive functionality. The redesign focused on improving navigation, increasing task completion, reducing user frustration and creating scalable design patterns that could support future product development.
Process
Research & Analysis
The project began with qualitative interviews, behavioral analysis, competitor benchmarking, and existing product research to identify the most critical pain points. Particular attention was given to transaction flows, invoicing, payments, and overall navigation.
Strategy
Research insights were translated into customer journey maps, simplified information architecture, and a prioritization framework that focused on the most frequently used banking tasks. The goal was to reduce complexity while preserving powerful functionality for business users.
Ideation
Multiple wireframe concepts explored alternative navigation structures and interaction patterns. These concepts evolved into high-fidelity interfaces supported by reusable design components and a scalable design system.
Testing & Validation
Interactive prototypes were validated through usability testing and design reviews. Feedback from users and stakeholders informed several iterations before implementation, ensuring the redesigned experience addressed both usability and business requirements.
Final thoughts
The Holvi redesign demonstrated how thoughtful UX strategy can simplify complex financial products without reducing functionality. By combining user research, iterative design and scalable UI components, the project created a more intuitive mobile banking experience that better supports freelancers and small business owners.